Julia Multedo is a senior specialist with Gartner's Marketing & Communications practice. Her research focuses on primarily helping B2C and B2B marketing leaders understand and optimize digital marketing strategies to deliver results and identify opportunity areas for growth and innovation.
Previously, Julia Multedo was part of the Advanced Advertising team at Paramount that delivers cross-platform addressable campaigns across linear, digital and OTT/CTV endpoints. In this role, Julia oversaw audience segmentation and campaign delivery & measurement.
Prior to this, Julia owned social media and email marketing channels for Oxbridge Academic Programs.
Marketing Technology
Customer Acquisition and Growth
Industry Marketing Strategy and Execution
Marketing Channels and Content
Brand Management
B.A., Psychology, Columbia University.