Julia Multedo is a senior specialist with Gartner's Marketing & Communications practice. Her research focuses on primarily helping B2C and B2B marketing leaders understand and optimize digital marketing strategies to deliver results and identify opportunity areas for growth and innovation.
Previously, Julia Multedo was part of the Advanced Advertising team at Paramount that delivers cross-platform addressable campaigns across linear, digital and OTT/CTV endpoints. In this role, Julia oversaw audience segmentation and campaign delivery & measurement.
Prior to this, Julia owned social media and email marketing channels for Oxbridge Academic Programs.
Industry Marketing
Demand Generation and Sales Alignment
Brand Strategy and Activation
Martech Strategy and AI Trends
Channel, Campaign and Content Management
B.A., Psychology, Columbia University.