Gartner Expert

Suzanne Schwartz

Sr Director Analyst

Suzanne Schwartz is a Senior Director Analyst in the Gartner for Marketing Leaders practice covering multichannel and omnichannel campaign management, orchestration, and mobile marketing.

Suzanne advises on multichannel marketing strategy and execution, orchestrating campaign execution across channels, scaling marketing content across channels, analyzing cross-channel campaign performance, and mobile marketing strategy including mobile apps, SMS, push notifications, mobile messaging, and chat. Suzanne has over 12 years of global marketing experience across a range of industries including retail, eCommerce, IT, advertising, apparel, personal care, and luxury.

Prior to joining Gartner, Suzanne was Head of Outbound Marketing and a Sr. Marketing Manager at Amazon where she led global marketing campaigns, launched retail marketing in Israel and Colombia, and led teams of marketers, program managers and engineers in implementing strategic marketing analytics, CRM and MarTech solutions, marketing operations, global SEM, email marketing and sales enablement, and ran cross-channel global campaigns.

Previous experience

Head of Outbound Marketing, Amazon Advertising

Sr. Marketing Manager, Amazon Global Exports

Sr. Marketing Manager, Amazon.com PC & IT products

Eileen Fisher, CRM Marketing Manager

Dell, Marketing Sr. Advisor small business

Professional background

Amazon, Head of Outbound Marketing, Sr. Marketing Manager, 5 years

Dell, Marketing Sr. Advisor, 2 years

Eileen Fisher, CRM Marketing Manager / Retail Marketing Manager, 2 years

Areas of coverage
  • Marketing Technology

  • Marketing Organization and Talent

  • Customer Acquisition and Growth

  • Marketing Operations

  • Marketing Channels and Content

Education

MBA, Marketing and Socially Responsible Business, Brandeis University International Business School

BA, Anthropology, Smith College

Read More Read Less

Top Issues That I Help Clients Address

01

What is the right mix of marketing channels for us?

02

How do companies developing and maintain multichannel and mobile marketing strategies?

03

How to think of omnichannel / multichannel marketing across digital and non-digital channels?

04

What are mobile marketing best practices?

05

Best practices for breaking down silos for omnichannel and marketing teams