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Gartner Expert
Robert Lesser
Sr Director Analyst
Robert Lesser is a Senior Director, Analyst in the Gartner for Sales Leaders practice. Robert advises sales leaders on change leadership, CSO effectiveness and GTM strategy. Robert uses his B2B consulting practitioner experience to tailor Gartner's research, diagnostics and best practices to the needs of each client.
Previous experience
Prior to Gartner, Robert consulted on GTM strategy for tech organizations such as Cisco, Oracle, Avalara, BigID and RingCentral.
Earlier in his career, Robert founded an account-based marketing consultancy, a sales engagement tool VAR and a B2B call center serving high tech clients.
Robert's practitioner experience includes marketing management positions at Dell, IBM, Reckitt Benckiser and Loblaw Companies.
Professional background
SalesWedge, Founder , 3 years
The LAX Boutique, Principal, 2 years
TOPO, Sr. Sales Consultant, 1 years
Areas of coverage
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Organization Design and Change Management
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CSO Effectiveness
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Go-to-Market Design
Education
MBA, Marketing, Schulich School of Business
Honors Bachelor of Commerce, DeGroote School of Business
Top Issues That I Help Clients Address
Leading the sales function through transformational change
Developing go-to-market (GTM) strategies
Developing customer engagement strategies through segmentation and tiering
Designing sales organizations and roles
Developing unified commercial strategies