Leadership Secrets to B2B Sales Success
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The 2025 Sales Excellence and Innovation Report
Strategies, tools and secrets to propel revenue growth
Sales Excellence and Innovation in B2B Sales
CSOs are trying to keep pace with a rapidly changing environment, completing an average of four transformations over the past two years. Unfortunately, sellers are struggling to keep up – nearly three quarters of sellers report they are overwhelmed by the skills and technology required for their work.
Gartner created the annual Sales Excellence and Innovation Report to help resolve pressing challenges and showcase some of the most successful, innovative approaches to B2B sales. In the 2025 edition of the report, we focus on how progressive sales organizations have navigated this changing environment by upskilling sellers, simplifying roles and deploying technology in new ways.
Download the 2025 report to get featured innovations:
- Salesforce Embeds Skills Development for Lasting Behavior Change
- Cisco Improves Prospecting With Technology as a Teammate
- SixthSpark* Retains the Buyer-Seller Relationship to Strengthen Digital Commerce
- BroadSilver* Provides Continuous Coverage With Specialized Territory Teams
*Pseudonym
About the Sales Excellence and Innovation Report
This edition of the Sales Excellence and Innovation Report is a collection of case studies showcasing some of the most successful, innovative approaches we saw among sales organizations in 2024. In each case study, we highlight how one company approached an issue commonly experienced among sales organizations in today’s world. Interviews with representatives from each company provide details about their process, the context, the challenges they faced and how they succeeded.