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Gartner Expert
Adnan Zijadic
Sr Director Analyst
Adnan Zijadic is a Gartner analyst, where he is a part of the Gartner Sales Technologies team within the Gartner for Sales Leaders product group. His research focuses on Sales Force Automation Platforms (SFA/CRM) technologies, evaluations, and strategy. Mr. Zijadic has pioneered Gartner's first ever workable CRM readiness assessment, SPEED framework. Additional core topic areas include how to prioritize and best practices for sales artificial intelligence and generative AI for sales use cases. Secondary research areas include revenue intelligence platforms, sales analytics, from best practices on getting started with revenue intelligence platforms to improving existing sales analytics initiatives. Additional core competencies include, getting started with a CRM and CX program, how to implement CX using Gartner's CX CORE research, getting started with intelligent coordination in CX and how to build and align business capability models to technology reference models within CRM and CX to evolve into a cohesive customer technology platform (CTP)
Previous experience
In his previous role at Gartner, Mr. Zijadic was a Research Specialist for the Enterprise Software Applications team.
Professional background
JP Morgan Chase & Co., Relationship Banker, 3 years
Areas of coverage
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CRM Strategy and Customer Experience
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Sales Operations and Enablement
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Sales and Revenue Technology
Education
M.S, Applied Data Science, Fairfield University - In Progress
B.A., Economics, Subconcentration in Mathematics, Hunter College
Top Issues That I Help Clients Address
Sales Force Automation Platform- Vendor evaluation and strategy for selecting the best-fit vendor, market evolution and future direction
Sales AI & ML (Predictive, Generative, AI Agents) - Use Cases, Prioritization Best Practices and Strategic Guidance for Sales Organizations
Provide Guidance on Salesforce Proposals and Agentforce- Sales, Service, Platform, Communities and some add-on products
General CRM and CX Inquiries - How to Get Started With CRM, CRM Technology Assessment, CX CORE, Intelligent Coordination for CX , Customer Technology Platforms (CTP)
Sales Analytics and Revenue Intelligence- How to Get Started, How To Improve, and Vendor Selection Best Practices