Ignition Guide to Establishing a Key Account Program

Use this 6-step guide to initiate effective key account planning processes 

Download the Ignition Guide to Establishing a Key Account Program

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    Driving organic growth in existing customer accounts is increasingly difficult in today’s uncertain economic markets, but it remains essential to meet aggressive revenue targets. To further compound this challenge, B2B customers’ preferences and behaviors have changed, making it harder than ever to retain and grow key accounts.

    Download our Ignition Guide to Establishing a Key Account Program to: 

    • Uncover best practices to adapt, modernize and enhance your key account program 
    • Plan, build, and monitor a key account plan to maintain a profitable portfolio 
    • Follow a step-by-step plan to set up your key account program for success 

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