Exploring Strategic Insights From Gartner’s 2026 CMO Spend Survey

• How marketing budgets are shifting in 2026 across industries and business models

• Where CMOs are prioritizing spend across resources, programs and channels

• How AI is influencing marketing strategies, capabilities and investment decisions

• How CMOs are building agility into strategies and spending commitments

Ever tried to deliver growth while your entire function is being transformed? Gartner’s 2026 CMO Spend Survey examines the realities CMOs face as CEOs push for growth while also demanding an AI‑driven enterprise transformation.

This tension is forcing difficult trade‑offs between innovation, efficiency and accountability. At the same time, long‑held assumptions about channel value are eroding, enterprise technology strategies are shifting and new pricing models are reshaping how CMOs invest in critical tools. This webinar shares exclusive Gartner data and insights to help marketing leaders navigate this pivotal moment.

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