Client Story

Enabling a Personalized and Digital Customer Experience (CX)

Gartner helped AARP deliver a personalized and digitized CX that helped them save cost worth $1.8 million

Mission-critical priority

Dramatically improve AARP customers’ digital experience, while also achieving $100,000 in cost savings.

How Gartner helped

Provided expert support via inquiry calls, tools, and research to align efforts to support a single customer journey.

Business impact

A 360-degree customer view enabled personalization and saved $1.8 million; exceeding its cost savings goal by 18x.

Industry

Industry

Nonprofit Organization Management


Revenue

Revenue

$1.6 Billion


Employees

Employees

1,800

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