In the annual CMO Spend and Strategy Survey by Gartner, only 24% of CMOs reported having the budget to meet their strategy. To achieve long-term success, CMOs must optimize their marketing budgets year over year, clearly articulating which marketing efforts require investment and why.
Gartner Marketing Budget & Efficiency Benchmark
allows organizations to compare their marketing budget and staffing allocations against those of peer organizations, identifying potential areas to increase or decrease spending.