In an increasingly competitive and dynamic market landscape, CMOs and marketing leaders often struggle to accurately assess the maturity and performance of their marketing functions.
The Gartner Marketing Score
is a strategic planning tool that helps marketing leaders evaluate their marketing function's maturity. It uses peer-based performance standards to help CMOs and marketing leaders:
- Understand how well their marketing function is performing
- Plan future enhancements
- Drive stronger performance on their mission-critical priorities
