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Key Account Management (KAM)
Key account management (KAM) is the process of planning and managing a mutually beneficial partnership between an organization and its most important customers. Key accounts are significant to an organization’s sustainable, long-term growth and require a substantial investment of both time and resources. Salespeople must develop a clear strategy and program structure to serve and grow these strategic accounts.
Download the free guide to build a world-class key account program
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