Sign In
About Newsroom Careers
  • Who We Serve
    For the C-Suite
    • Chief Information Officer
    • Chief Financial Officer
    • Chief Human Resources Officer
    • Chief Marketing Officer
    • Chief Marketing Officer (High Tech)
    • Chief Sales Officer
    • Chief Supply Chain Officer
    • General Counsel
    • General Manager (High Tech)
    For IT & Tech Leaders
    • Cybersecurity
    • Data & Analytics
    • Enterprise Architecture
    • Information Technology
    • Infrastructure & Operations
    • Product Management
    • Software Engineering
    • Tech Marketing
    • Technical Professional
    For Business Leaders
    • Audit & Risk
    • Communications
    • Customer Service & Support
    • Finance
    • Human Resources
    • Legal & Compliance
    • Marketing
    • Research & Development
    • Sales
    • Supply Chain
    Industries
    • Education
    • Energy & Utilities
    • Financial Services
    • Government & Public Sector
    • Healthcare
    • High Tech
    • Investment Services
    • Manufacturing
    • Retail
    Our Solutions
    Ways We Help Clients
    • Expert GuidanceActionable insights from Gartner leaders
    • Executive FastStartExcel in a new role
    • ConferencesBe inspired at world-class events
    • ToolsBuild your plans to execute
    • Peer CommunityConnections, chats and advice
    • Peer InsightsTech & services ratings and reviews
    • ConsultingOn-the-ground support
    Our Most Popular Tools
    • Magic QuadrantActionable advice on tech providers
    • Hype CycleManage tech portfolio risk
    • BuySmartManage the tech-evaluation process
    • Proposal ReviewsImprove vendor commercial terms and negotiations
    • Gartner ScoreGauge function performance/maturity
    • Accelerators for CIOs
    Client Stories
    • All Client Stories
    • Cybersecurity
    • Finance
    • High Tech
    • Human Resources
    • Information Technology
    • Legal
    • Marketing
    • Sales
    • Supply Chain
    Latest Insight
    Popular Across the C-Suite
    • Strategic Planning
    • Cost Optimization
    • Generative AI Resources
    • Top Executive Priorities
    • Top Business Insights & Trends
    • Podcast: Gartner ThinkCast
    Popular Among CIOs & Their Teams
    • AI Readiness Guide
    • AI Strategy Workbook
    • Top Strategic Technology Trends
    • CIO Top Priorities
    • Pressing CIO Challenges
    Conferences
    Opportunities to Connect
    • About Gartner Conferences
    • Conferences Calendar
    • C-level Communities
    Conference Roles and Topics
    • Applications & Software Engineering
    • CIO & IT Executives
    • Data & Analytics
    • Digital Workplace
    • Enterprise Risk, Audit & Compliance
    • Finance
    • Human Resources

    • Identity & Access Management
    • IT Infrastructure, Operations and Cloud
    • Marketing
    • Sales
    • Security & Risk Management
    • Supply Chain
    • Technology & Service Providers
    Conference Locations
    • Americas
    • Asia/Pacific & Japan
    • Europe, Middle East & Africa
    Webinars
    AI

    • AskGartnerAI-powered access to our trusted insights
    • AI Use CasesEvaluate and prioritize AI initiatives
    • AI Maturity Model
    • 2025 AI Hype Cycle
    • AI Roadmap for CIOs
    • Deploying AI: Build vs. Buy
    • Complimentary AI Webinars
    About
    Newsroom
    Careers
  • Become a Client

    or call

  • Who We Serve
    For the C-Suite
    • Chief Information Officer
    • Chief Financial Officer
    • Chief Human Resources Officer
    • Chief Marketing Officer
    • Chief Marketing Officer (High Tech)
    • Chief Sales Officer
    • Chief Supply Chain Officer
    • General Counsel
    • General Manager (High Tech)
    For IT & Tech Leaders
    • Cybersecurity
    • Data & Analytics
    • Enterprise Architecture
    • Information Technology
    • Infrastructure & Operations
    • Product Management
    • Software Engineering
    • Tech Marketing
    • Technical Professional
    For Business Leaders
    • Audit & Risk
    • Communications
    • Customer Service & Support
    • Finance
    • Human Resources
    • Legal & Compliance
    • Marketing
    • Research & Development
    • Sales
    • Supply Chain
    Industries
    • Education
    • Energy & Utilities
    • Financial Services
    • Government & Public Sector
    • Healthcare
    • High Tech
    • Investment Services
    • Manufacturing
    • Retail
  • Our Solutions
    Ways We Help Clients
    • Expert GuidanceActionable insights from Gartner leaders
    • Executive FastStartExcel in a new role
    • ConferencesBe inspired at world-class events
    • ToolsBuild your plans to execute
    • Peer CommunityConnections, chats and advice
    • Peer InsightsTech & services ratings and reviews
    • ConsultingOn-the-ground support
    Our Most Popular Tools
    • Magic QuadrantActionable advice on tech providers
    • Hype CycleManage tech portfolio risk
    • BuySmartManage the tech-evaluation process
    • Proposal ReviewsImprove vendor commercial terms and negotiations
    • Gartner ScoreGauge function performance/maturity
    • Accelerators for CIOs
    Client Stories
    • All Client Stories
    • Cybersecurity
    • Finance
    • High Tech
    • Human Resources
    • Information Technology
    • Legal
    • Marketing
    • Sales
    • Supply Chain
  • Latest Insight
    Popular Across the C-Suite
    • Strategic Planning
    • Cost Optimization
    • Generative AI Resources
    • Top Executive Priorities
    • Top Business Insights & Trends
    • Podcast: Gartner ThinkCast
    Popular Among CIOs & Their Teams
    • AI Readiness Guide
    • AI Strategy Workbook
    • Top Strategic Technology Trends
    • CIO Top Priorities
    • Pressing CIO Challenges
  • Conferences
    Opportunities to Connect
    • About Gartner Conferences
    • Conferences Calendar
    • C-level Communities
    Conference Roles and Topics
    • Applications & Software Engineering
    • CIO & IT Executives
    • Data & Analytics
    • Digital Workplace
    • Enterprise Risk, Audit & Compliance
    • Finance
    • Human Resources
    • Identity & Access Management
    • IT Infrastructure, Operations and Cloud
    • Marketing
    • Sales
    • Security & Risk Management
    • Supply Chain
    • Technology & Service Providers
    Conference Locations
    • Americas
    • Asia/Pacific & Japan
    • Europe, Middle East & Africa
  • Webinars
  • AI
    • AskGartnerAI-powered access to our trusted insights
    • AI Use CasesEvaluate and prioritize AI initiatives
    • AI Maturity Model
    • 2025 AI Hype Cycle
    • AI Roadmap for CIOs
    • Deploying AI: Build vs. Buy
    • Complimentary AI Webinars
  • Become a Client

    or call

  • Sales
  • Overview
  • Solutions
    • Client Membership
    • Gartner for Sales Leaders
    • Diagnose Current State
    • Benchmarking & Diagnostics
    • Comparative Seller Performance Diagnostic
    • CSO Personal Effectiveness Assessment
    • Sales Budget and Efficiency Benchmark
    • Sales Score
    • Seller Skills Assessment
    • Seller Time Spend Assessment
    • Execute on Priorities
    • Accelerators for CSOs
    • Meet Our Sales Experts
    • Sales Strategy Template
    • BuySmart
    • AI Use Case Insights
    • Stay Ahead
    • Peer Community
    • Hype Cycle
    • Magic Quadrant
    • Executive FastStart for CSOs
  • Insights
    • Sales Priorities
    • All Sales Insights
    • Sales Operations
    • Sales Strategy
    • Sales Enablement
    • Account Management
    • Sales Pipeline
    • Featured Insights
    • Sales Productivity
    • Sales Skills
    • Revenue Operations
    • AI in Sales
    • Sales Technology
    • Sales Planning
    • By Type
    • Sales Webinars
    • The Chief Sales Officer Quarterly
  • Client Stories
    • Featured Client Stories
    • All Sales Stories
    • Standing Up a Key Accounts Program
    • Elevating Sales Enablement
    • Optimizing Sales Budgets for Tech
    • Launching a Global GTM Model
    • Increasing Sales Productivity
  • Events
    • CSO & Sales Leader Conference
    • Las Vegas, NV19 – 20 MAY 2026
    • Webinars
    • All Sales Webinars
    • The Gartner Chief Sales Officer Leadership Vision 2025 Series
    • How to Leverage Technology to Increase Productivity and Reduce Seller Burden
    • CSOs: How to Effectively Adapt Your B2B Sales Strategies
    • The New High-Performing Seller: Essential Skills to Supercharge Your Sales Force
    • CSOs, Navigate Complexities of Evolving Market Demands to Drive Revenue
    • Redefine CSO Excellence: The Power Skills Needed for Revenue Growth
  • Newsletter
Sales
    • Overview
    • Solutions
      • Client Membership
      • Gartner for Sales Leaders
      • Diagnose Current State
      • Benchmarking & Diagnostics
      • Comparative Seller Performance Diagnostic
      • CSO Personal Effectiveness Assessment
      • Sales Budget and Efficiency Benchmark
      • Sales Score
      • Seller Skills Assessment
      • Seller Time Spend Assessment
      • Execute on Priorities
      • Accelerators for CSOs
      • Meet Our Sales Experts
      • Sales Strategy Template
      • BuySmart
      • AI Use Case Insights
      • Stay Ahead
      • Peer Community
      • Hype Cycle
      • Magic Quadrant
      • Executive FastStart for CSOs
    • Insights
      • Sales Priorities
      • All Sales Insights
      • Sales Operations
      • Sales Strategy
      • Sales Enablement
      • Account Management
      • Sales Pipeline
      • Featured Insights
      • Sales Productivity
      • Sales Skills
      • Revenue Operations
      • AI in Sales
      • Sales Technology
      • Sales Planning
      • By Type
      • Sales Webinars
      • The Chief Sales Officer Quarterly
    • Client Stories
      • Featured Client Stories
      • All Sales Stories
      • Standing Up a Key Accounts Program
      • Elevating Sales Enablement
      • Optimizing Sales Budgets for Tech
      • Launching a Global GTM Model
      • Increasing Sales Productivity
    • Events
      • CSO & Sales Leader Conference
      • Las Vegas, NV 19 – 20 MAY 2026
      • Webinars
      • All Sales Webinars
      • The Gartner Chief Sales Officer Leadership Vision 2025 Series
      • How to Leverage Technology to Increase Productivity and Reduce Seller Burden
      • CSOs: How to Effectively Adapt Your B2B Sales Strategies
      • The New High-Performing Seller: Essential Skills to Supercharge Your Sales Force
      • CSOs, Navigate Complexities of Evolving Market Demands to Drive Revenue
      • Redefine CSO Excellence: The Power Skills Needed for Revenue Growth
    • Newsletter
    Back to top
  • Gartner client? Log in for personalized search results.
Gartner Glossary  /  Sales Glossary  /  P  /  Proof of Concept (POC)

Proof of Concept (POC)

A proof of concept (POC) is a demonstration of a product, service or solution in a sales context. A POC should demonstrate that the product or concept will fulfill customer requirements while also providing a compelling business case for adoption.

Want to learn more?

Download: Develop a Plan to Support Revenue Growth with Our Sales Technology Audit Guide

Learn: How Gartner Helps Sales Leaders

Recommended Content for You

Complimentary Research

Develop Sales Managers of the Future | Gartner

Read Now
Complimentary Research

What is Sales Effectiveness and How to Improve it?

Read Now
Research

Boosting Seller Productivity: Top Strategies from Leading Organizations

Learn More
Webinar

Build the Sales Manager Role of the Future

Register for Webinar
Webinar

Reignite Seller Culture With an Impactful Sales Kickoff

Register for Webinar
Webinar

The New High-Performing Seller: Essential Skills to Supercharge Your Sales Force

Register for Webinar
Complimentary Research

Develop Sales Managers of the Future | Gartner

Register for Webinar

Attend a Conference

Join Gartner experts and your peers to accelerate growth

Gather alongside your peers in Las Vegas to gain insight on emerging trends, receive one-on-one guidance from a Gartner expert and create a strategy to tackle your priorities head-on.

19 – 20 May 2026

Gartner CSO & Sales Leader Conference

Las Vegas, NV

Learn More

Related Terms

Buyer Enablement
Customer Acquisition
Marketing-Qualified Lead (MQL)
Pipeline Velocity
Sales Compensation
Sales Funnel
Sales Pipeline
Sales Training
Sales-Qualified Lead (SQL)
Buyer Enablement
Customer Acquisition
Marketing-Qualified Lead (MQL)
Pipeline Velocity
Sales Compensation
Sales Funnel
Sales Pipeline
Sales Training
Sales-Qualified Lead (SQL)
form-image

Direct to your inbox.

Sign up for our newsletter with the latest insights, analysis, and more.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

Please provide the consent below

Back

By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Gartner
null null null null null
  • About Gartner
    Who We Are
    • About Us
    • Corporate Responsibility
    • Investor Relations
    • Newsroom
    What We Do
    • Insights
    • Conferences
    • Consulting
    • Digital Markets
  • Get in Touch
    Contact
    • Contact Us
    • Become a Client
    • Office Locations
    • Technical Support
    Careers
    • Why Gartner
    • Search Careers
    • Our Culture
    • Careers Blog
  • Latest Insights
    Resources
    • Featured Insights
    • Webinars
    • Newsletter
    • Client Stories
About Gartner
Who We Are
  • About Us
  • Corporate Responsibility
  • Investor Relations
  • Newsroom
What We Do
  • Insights
  • Conferences
  • Consulting
  • Digital Markets
Get in Touch
Contact
  • Contact Us
  • Become a Client
  • Office Locations
  • Technical Support
Careers
  • Why Gartner
  • Search Careers
  • Our Culture
  • Careers Blog
Latest Insights
Resources
  • Featured Insights
  • Webinars
  • Newsletter
  • Client Stories
null null null null null
null null null null null
Policies Privacy Policy Terms of Use Ombuds Site Map Glossary

©2025 Gartner, Inc. and/or its affiliates. All rights reserved.

©2025 Gartner, Inc. and/or its affiliates. All rights reserved.

Become a Client

Become a Client

Clients receive 24/7 access to proven management and technology research, expert advice, benchmarks, diagnostics and more. Fill out the form to connect with a representative and learn more.


Or give us a call 

8 a.m. – 7 p.m. ET

8 a.m. – 5 p.m. GMT

Monday through Friday

Please provide the consent below

By proceeding, you agree to the Gartner Terms of Use and Privacy Policy.