Sign In
About Newsroom Careers
  • Who We Serve
    For IT & Tech Leaders
    • Chief Information Officer
    • Cybersecurity
    • Data & Analytics
    • Enterprise Architecture
    • Government IT
    • High Tech

    • Information Technology
    • Infrastructure & Operations
    • Product Management
    • Software Engineering
    • Tech Marketing
    For Business Leaders
    • Audit & Risk
    • Communications
    • Customer Service & Support
    • Finance
    • Human Resources
    • Legal & Compliance

    • Marketing
    • Public Sector Leaders
    • Research & Development
    • Sales
    • Supply Chain
    Our Solutions
    Ways We Help Clients
    • Expert GuidanceUnique expertise, when you need it
    • ConferencesInspired events around the world
    • ToolsPractical ways to tackle problems
    • Peer InsightsTech & services ratings and reviews
    • ConsultingOn-the-ground support
    Our Most Popular Tools
    • Magic QuadrantCompare tech solutions
    • Hype CycleTrack emerging tech
    • BuySmartBuy tech with confidence
    • Proposal ReviewsOptimize vendor negotiations
    • Gartner ScoreBenchmark your function
    • Accelerators for CIOsFast-track critical decisions
    Conferences
    Opportunities to Connect
    • About Gartner Conferences
    • Conferences Calendar
    • Gartner C-level Communities
    • Exhibit With Us
    Conference Roles and Topics
    • Applications & Software Engineering
    • CIO & IT Executives
    • Data & Analytics
    • Digital Workplace
    • Enterprise Risk, Audit & Compliance
    • Finance
    • Human Resources

    • Identity & Access Management
    • IT Infrastructure, Operations & Cloud
    • Marketing
    • Sales
    • Security & Risk Management
    • Supply Chain
    • Technology & Service Providers
    Conference Locations
    • Americas
    • Asia/Pacific & Japan
    • Europe, Middle East & Africa
    Webinars

    • Upcoming Webinars
    • On-Demand Webinars
    • AI Webinars

    • For the C-Suite
    • For All Leadership
    • Public Sector Webinars
    AI Hub

    • Gartner and AI Why we're the world authority on AI
    • AskGartnerAI-powered access to our insights
    • Drive Positive ROI on AISolutions for your AI journey
    • Win the AI Vendor RaceCompeting in the $1T AI market

    • AI Use CasesEvaluate and prioritize AI initiatives
    • AI Maturity ModelGauge your AI readiness
    • 2025 AI Hype CycleTrack AI innovations
    New To Role
    About
    Newsroom
    Careers
  • Talk to Us

    or call

  • Who We Serve
    For IT & Tech Leaders
    • Chief Information Officer
    • Cybersecurity
    • Data & Analytics
    • Enterprise Architecture
    • Government IT
    • High Tech
    • Information Technology
    • Infrastructure & Operations
    • Product Management
    • Software Engineering
    • Tech Marketing
    For Business Leaders
    • Audit & Risk
    • Communications
    • Customer Service & Support
    • Finance
    • Human Resources
    • Legal & Compliance
    • Marketing
    • Public Sector Leaders
    • Research & Development
    • Sales
    • Supply Chain
  • Our Solutions
    Ways We Help Clients
    • Expert GuidanceUnique expertise, when you need it
    • ConferencesInspired events around the world
    • ToolsPractical ways to tackle problems
    • Peer InsightsTech & services ratings and reviews
    • ConsultingOn-the-ground support
    Our Most Popular Tools
    • Magic QuadrantCompare tech solutions
    • Hype CycleTrack emerging tech
    • BuySmartBuy tech with confidence
    • Proposal ReviewsOptimize vendor negotiations
    • Gartner ScoreBenchmark your function
    • Accelerators for CIOsFast-track critical decisions
  • Conferences
    Opportunities to Connect
    • About Gartner Conferences
    • Conferences Calendar
    • Gartner C-level Communities
    • Exhibit With Us
    Conference Roles and Topics
    • Applications & Software Engineering
    • CIO & IT Executives
    • Data & Analytics
    • Digital Workplace
    • Enterprise Risk, Audit & Compliance
    • Finance
    • Human Resources
    • Identity & Access Management
    • IT Infrastructure, Operations & Cloud
    • Marketing
    • Sales
    • Security & Risk Management
    • Supply Chain
    • Technology & Service Providers
    Conference Locations
    • Americas
    • Asia/Pacific & Japan
    • Europe, Middle East & Africa
  • Webinars
    • Upcoming Webinars
    • On-Demand Webinars
    • AI Webinars
    • For the C-Suite
    • For All Leadership
    • Public Sector Webinars
  • AI Hub
    • Gartner and AI Why we're the world authority on AI
    • AskGartnerAI-powered access to our insights
    • Drive Positive ROI on AISolutions for your AI journey
    • Win the AI Vendor RaceCompeting in the $1T AI market
    • AI Use CasesEvaluate and prioritize AI initiatives
    • AI Maturity ModelGauge your AI readiness
    • 2025 AI Hype CycleTrack AI innovations
  • New To Role
  • Talk to Us

    or call

  • Sales
  • Overview
  • Solutions
    • Client Membership
    • Gartner for Sales Leaders
    • Gartner for Tech CSOs
    • Diagnose Current State
    • Benchmarking & Diagnostics
    • Comparative Seller Performance Diagnostic
    • CSO Personal Effectiveness Assessment
    • Sales Budget and Efficiency Benchmark
    • Sales Score
    • Seller Time Spend Assessment
    • Execute on Priorities
    • Accelerators for CSOs
    • Meet Our Sales Experts
    • Sales Strategy Template
    • BuySmart
    • AI Use Case Insights
    • Stay Ahead
    • Peer Community
    • Hype Cycle
    • Magic Quadrant
    • Executive FastStart for CSOs
  • Insights
    • Sales Priorities
    • All Sales Insights
    • Sales Operations
    • Sales Strategy
    • Sales Enablement
    • Account Management
    • Sales Pipeline
    • Featured Insights
    • Sales Productivity
    • Sales Skills
    • Revenue Operations
    • AI in Sales
    • Sales Technology
    • Sales Planning
    • By Type
    • Sales Webinars
    • The Chief Sales Officer Quarterly
  • Client Stories
    • Featured Client Stories
    • All Sales Stories
    • Standing Up a Key Accounts Program
    • Elevating Sales Enablement
    • Optimizing Sales Budgets for Tech
    • Launching a Global GTM Model
    • Increasing Sales Productivity
  • Events
    • CSO & Sales Leader Conference
    • Las Vegas, NV19 – 20 MAY 2026
    • Webinars
    • All Sales Webinars
    • The Gartner Chief Sales Officer Leadership Vision 2025 Series
    • How to Leverage Technology to Increase Productivity and Reduce Seller Burden
    • CSOs: How to Effectively Adapt Your B2B Sales Strategies
    • The New High-Performing Seller: Essential Skills to Supercharge Your Sales Force
    • CSOs, Navigate Complexities of Evolving Market Demands to Drive Revenue
    • Redefine CSO Excellence: The Power Skills Needed for Revenue Growth
  • CSO Edge Newsletter
Sales
    • Overview
    • Solutions
      • Client Membership
      • Gartner for Sales Leaders
      • Gartner for Tech CSOs
      • Diagnose Current State
      • Benchmarking & Diagnostics
      • Comparative Seller Performance Diagnostic
      • CSO Personal Effectiveness Assessment
      • Sales Budget and Efficiency Benchmark
      • Sales Score
      • Seller Time Spend Assessment
      • Execute on Priorities
      • Accelerators for CSOs
      • Meet Our Sales Experts
      • Sales Strategy Template
      • BuySmart
      • AI Use Case Insights
      • Stay Ahead
      • Peer Community
      • Hype Cycle
      • Magic Quadrant
      • Executive FastStart for CSOs
    • Insights
      • Sales Priorities
      • All Sales Insights
      • Sales Operations
      • Sales Strategy
      • Sales Enablement
      • Account Management
      • Sales Pipeline
      • Featured Insights
      • Sales Productivity
      • Sales Skills
      • Revenue Operations
      • AI in Sales
      • Sales Technology
      • Sales Planning
      • By Type
      • Sales Webinars
      • The Chief Sales Officer Quarterly
    • Client Stories
      • Featured Client Stories
      • All Sales Stories
      • Standing Up a Key Accounts Program
      • Elevating Sales Enablement
      • Optimizing Sales Budgets for Tech
      • Launching a Global GTM Model
      • Increasing Sales Productivity
    • Events
      • CSO & Sales Leader Conference
      • Las Vegas, NV 19 – 20 MAY 2026
      • Webinars
      • All Sales Webinars
      • The Gartner Chief Sales Officer Leadership Vision 2025 Series
      • How to Leverage Technology to Increase Productivity and Reduce Seller Burden
      • CSOs: How to Effectively Adapt Your B2B Sales Strategies
      • The New High-Performing Seller: Essential Skills to Supercharge Your Sales Force
      • CSOs, Navigate Complexities of Evolving Market Demands to Drive Revenue
      • Redefine CSO Excellence: The Power Skills Needed for Revenue Growth
    • CSO Edge Newsletter
    Back to top
  • Gartner client? Log in for personalized search results.
Gartner Glossary  /  Sales Glossary  /  S  /  Sales Training

Sales Training

Sales training is the process by which a company trains the front-line commercial staff to drive engagement, effectiveness and ongoing development.

Want to learn more?

Download: Key Tactics for Sales Training and Managing Sales Talent

Learn: How Gartner Helps Sales Leaders

Recommended Content for You

Complimentary Research

Develop Sales Managers of the Future | Gartner

Read Now
Complimentary Research

What is Sales Effectiveness and How to Improve it?

Read Now
Research

Boosting Seller Productivity: Top Strategies from Leading Organizations

Learn More
Webinar

Build the Sales Manager Role of the Future

Register Now
Webinar

Reignite Seller Culture With an Impactful Sales Kickoff

Register Now
Webinar

The New High-Performing Seller: Essential Skills to Supercharge Your Sales Force

Register Now
Complimentary Research

Develop Sales Managers of the Future | Gartner

Register Now

Attend a Conference

Join Gartner experts and your peers to accelerate growth

Gather alongside your peers in Las Vegas to gain insight on emerging trends, receive one-on-one guidance from a Gartner expert and create a strategy to tackle your priorities head-on.

19 – 20 May 2026

Gartner CSO & Sales Leader Conference

Las Vegas, NV

Learn More

Related Terms

Business Development Representative (BDR)
Buyer Enablement
Customer Acquisition
First-Call Resolution
Forecast Accuracy
Proof of Concept (POC)
Sales Compensation
Sense Making
Virtual Selling
Business Development Representative (BDR)
Buyer Enablement
Customer Acquisition
First-Call Resolution
Forecast Accuracy
Proof of Concept (POC)
Sales Compensation
Sense Making
Virtual Selling
form-image

Direct to your inbox.

Sign up for our newsletter with the latest insights, analysis, and more.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

Please provide the consent below

Back

By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Gartner
null null null null null
  • About Gartner
    Who We Are
    • About Us
    • Corporate Responsibility
    • Investor Relations
    • Newsroom
    What We Do
    • Insights
    • Conferences
    • Consulting
    • Digital Markets
  • Get in Touch
    Contact
    • Contact Us
    • Become a Client
    • Office Locations
    • Technical Support
    Careers
    • Why Gartner
    • Search Careers
    • Our Culture
    • Careers Blog
  • Latest Insights
    Resources
    • Featured Insights
    • Webinars
    • Newsletter
    • Client Stories
About Gartner
Who We Are
  • About Us
  • Corporate Responsibility
  • Investor Relations
  • Newsroom
What We Do
  • Insights
  • Conferences
  • Consulting
  • Digital Markets
Get in Touch
Contact
  • Contact Us
  • Become a Client
  • Office Locations
  • Technical Support
Careers
  • Why Gartner
  • Search Careers
  • Our Culture
  • Careers Blog
Latest Insights
Resources
  • Featured Insights
  • Webinars
  • Newsletter
  • Client Stories
null null null null null
null null null null null
Policies Privacy Policy Terms of Use Ombuds Site Map Glossary

©2025 Gartner, Inc. and/or its affiliates. All rights reserved.

©2025 Gartner, Inc. and/or its affiliates. All rights reserved.

Become a Client

Become a Client

Clients receive 24/7 access to proven business and technology insights, expert guidance, benchmarks, diagnostics and more. Fill out the form to connect with a representative and learn more.


Or give us a call 

8 a.m. – 7 p.m. ET

8 a.m. – 5 p.m. GMT

Monday through Friday

Please provide the consent below

By proceeding, you agree to the Gartner Terms of Use and Privacy Policy.