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Gartner Glossary  /  Sales Glossary  /  C  /  Customer Acquisition

Customer Acquisition

Customer acquisition is the process of identifying and developing opportunities in the sales channel and executing them to close the deal. It involves engagement with prospects and alignment with sales efforts across the buyer’s purchase journey.

Want to learn more?

Download: The Ultimate Guide to Customer Acquisition for 2024

Learn: How Gartner Helps Sales Leaders

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Related Terms

Buyer Enablement
Marketing-Qualified Lead (MQL)
Pipeline Velocity
Proof of Concept (POC)
Sales Compensation
Sales Funnel
Sales Pipeline
Sales Training
Sales-Qualified Lead (SQL)
Buyer Enablement
Marketing-Qualified Lead (MQL)
Pipeline Velocity
Proof of Concept (POC)
Sales Compensation
Sales Funnel
Sales Pipeline
Sales Training
Sales-Qualified Lead (SQL)
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