From Vision to Value: Operationalizing Your AI-Powered Marketing Organization

• What a realistic vision for an AI‑powered marketing organization looks like

• How to redefine marketing processes to move from efficiency to value creation

• How team structure, culture and governance must evolve to support AI

As AI adoption accelerates, CMOs face growing pressure to turn technological potential into measurable business impact. Yet moving beyond incremental efficiency gains remains a challenge.

CMOs who simply layer AI onto existing systems and processes risk stalling growth. Those who use AI to reshape how marketing operates will lead. To stay competitive, marketing leaders must guide the transition toward AI‑native business models where agentic systems, composable technologies and hybrid human‑agent teams fundamentally redefine how marketing creates value. This Gartner webinar explores how to operationalize that shift and turn vision into results.

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