Gartner Expert

Carlos A Guerrero

VP, Advisory

Carlos Guerrero is a VP of Advisory, helping CMOs and marketing leaders achieve their commercial and strategic goals. Mr. Guerrero's areas of expertise include marketing strategic planning, brand strategy, organizational structure, and B2B demand generation.

Previous experience

Previously, Mr. Guerrero was a Senior Advisor with CEB Marketing Leadership Council and CEB Legal Leadership Council.

Professional background

Gartner, VP , 15 years

Areas of coverage

  • Marketing Organization and Talent

  • Marketing and Communications Leadership and Strategy

  • Customer Acquisition and Growth

Education

J.D., American University Washington College of Law

B.S. Communications, Emerson College

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Top Issues That I Help Clients Address

01

Helping CMOs with brand building, brand differentiation, and brand execution

02

Helping CMOs and marketing leaders redesign their brand architecture

03

Helping CMOs demonstrate and communicate the value of marketing

04

Helping CMOs asses their organizational structure model

05

Helping B2B marketing leaders support Sales through effective demand generation and sales enablement programs