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Gartner Expert
Chris Beland
VP Analyst
Chris Beland is a Vice President and Analyst within Gartner, covering marketing strategy, tactics, and channels across the healthcare industries. Mr. Beland and his team cover multiple elements of the healthcare ecosystem, including Rx products, OTC products, Pharmacy, and Healthcare Delivery Networks. He and his team augment the well-established Gartner benchmarking methodology with sector specific insights to provide marketing leaders with a perspective, insights, and context.
Previous experience
Mr. Beland's previous experience includes strategy and business leadership roles with multiple agencies, with more than 25 years of experience. In that time, he and his teams have launched multiple products, campaigns, and programs.
Professional background
Havas Health, SVP, Experience Strategy, 5 years
Ogilvy, Partner, Interactive Marketing Director, 4 years
RAPP, SVP, Group Account Director, 2 years
Areas of coverage
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Marketing Leadership and Management
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Industry Marketing Strategy and Execution
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Marketing Channels and Content
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Brand Management
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Marketing Leadership and Strategy
Education
B.S. Business Administration
California State University, Fresno
Top Issues That I Help Clients Address
Healthcare Digital Performance Benchmarks
Optimizing and enhancing customer experience management (CXM) programs
Best practices for building advertising channel strategies
Identify opportunities to better meet the needs of customers
Understanding where brands can engage, and who does it best