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Gartner Expert
Julie Reeves
Sr Director Analyst, KI Leader
Julie Reeves helps clients to better position their brands for success through strategic use of consumer insights and brand management best practices. She has a deep understanding of brand strategy, architecture brand management and brand health measurement across various stages of business maturity and a multitude of industries and competitive situations.
Previous experience
Julie Reeves has served as CMO, General Manager and has led various facets of marketing organizations including brand strategy, insights, creative, and innovation. She began her career in consumer packaged goods and has held roles in retail, higher education and high-tech industries. Julie's experience spans small and entrepreneurial companies to large and established brands.
Professional background
Rachio, Chief Marketing Officer, 2 years
The Clorox Company, Marketing Manager, 6 years
University of Denver, Associate Vice Chancellor, Brand Marketing, 5 years
Areas of coverage
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Marketing Organization and Talent
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Brand Management
Education
M.B.A., Duke University
M.A., Psychology, Wesleyan University
B.A., Psychology & French Literature, Wesleyan University
Top Issues That I Help Clients Address
How do I create a Brand Architecture and gain buy-in across the organization?
How do I use and measure brand strategy to drive value?
How do I create winning, differentiated positioning for my brand(s)?
How and when do I create or sunset brands?
How do I facilitate brand strategy execution internally and externally?