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Gartner Expert
Ross Cosner
VP Analyst
Ross Cosner is an Gartner VP Analyst working with marketers at leading organizations in the areas of marketing strategy, brand, demand generation, and digital marketing. Supporting clients across multiple industries, his industry coverage also includes banking and investing across B2C, B2B, and B2B2C business models. Mr. Cosner joined Gartner in 2018 as part of the L2 acquisition and is the lead author of Gartner’s Digital IQ benchmark research within financial services.
Previous experience
Mr. Cosner's previous experience spans digital strategy, marketing and communications for over 10 years across large financial services companies. He has launched multichannel campaigns, rebranding initiatives and product. He also managed the rollout of companywide technology solutions. Prior to entering the marketing world, his focus was on technology where he was a systems analyst responsible for implementation of client web solutions.
Professional background
Apparatus (a Virtusa acquisition), Systems Analyst, 2 years
Citi, Senior Vice President, Digital - Global Public Affairs, 8 years
Mizuho Financial Group (Mizuho Americas), Vice President, Head of Digital Marketing, Americas, 2 years
Areas of coverage
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Marketing Data and Analytics
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Customer Acquisition and Growth
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Industry Marketing Strategy and Execution
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Marketing Channels and Content
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Marketing Leadership and Strategy
Education
M.S., Information Systems, Indiana University, Kelley School of Business, Bloomington, IN
B.S., Informatics, Minor in Business, Indiana University, School of Informatics, Bloomington, IN
Top Issues That I Help Clients Address
Financial services marketing strategy
Customer insights and behaviors
Digital marketing strategy and performance
Website redesign and optimization
Marketing performance measurement