Client Story

Establish Marketing as a Driver of Business Growth

Gartner supported a leading financial service provider to undergo massive digital transformation in just 8 months.

Mission-critical priority

Undergo a massive digital transformation to meet the growing demands of the customer base and enhance marketing’s role.

How Gartner helped

Leveraged Gartner Marketing Maturity Assessment tool to identify improvement areas and guided on critical org decisions.

Business impact

Secured budget approval from the board to implement digital transformation strategy, increasing revenue by 3-5%.

Industry

Industry

Corporate Banking


Revenue

Revenue

$175 Million


Employees

Employees

400

Learn more about Gartner products for CMOs.

Learn more about Gartner products for CIOs

Related client stories

Accelerate your success.
Become a client today.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.