Gartner helped a financial services firm gain market share of women consumers and increase campaign response rate by 10%.
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Client Story
Expanding the Target Market With a New Marketing Strategy
Mission-critical priority
Gain market share of women consumers without negatively affecting their traditional consumer base of affluent men.
How Gartner helped
Helped the client build an inclusive strategy to improve market penetration for both men and women.
Business impact
Successfully tapped into the female customer base, increasing its campaign response rate by 10%.
Industry
Financial Services
Revenue
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Employees
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