Gartner helped a leading medical equipment manufacturing company to build a sustainable and efficient marketing structure.
Client Story
Gartner helped a leading medical equipment manufacturing company to build a sustainable and efficient marketing structure.
The CMO of Ivoclar turned to Gartner to setup a new marketing structure to become more efficient and customer-centric.
Leveraged Gartner analyst calls to discuss ways to setup new marketing structure and Gartner Digital IQ Index to assess and identify key areas to improve the brand maturity.
Saved time, improved decision-making, and achieved a 60-80% first pass approval rate by training markets in new brand implementation, boosting efficiency.
Manufacturing
Approx. $900M
3,700+