Client Story

Transforming Marketing Strategy to Improve Efficiency

Gartner helped a leading medical equipment manufacturing company to build a sustainable and efficient marketing structure.

Mission Critical Priority

The CMO of Ivoclar turned to Gartner to setup a new marketing structure to become more efficient and customer-centric.

How Gartner helped

Leveraged Gartner analyst calls to discuss ways to setup new marketing structure and Gartner Digital IQ Index to assess and identify key areas to improve the brand maturity.

Business impact

Saved time, improved decision-making, and achieved a 60-80% first pass approval rate by training markets in new brand implementation, boosting efficiency.

Industry

Industry

Manufacturing


Revenue

Revenue

Approx. $900M


Employees

Employees

3,700+

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