CMOs, Prepare Your Organization to Deliver on GenAI in 2025

CMOs are optimistic about the potential of GenAI to revolutionize marketing. Nearly 70% of CMOs have deployed or plan to deploy GenAI technology this year, which is 15% higher than the average of other functions. To fully realize GenAI’s potential, CMOs must build a future-proof marketing organization that supports long-term business success by equipping their teams with the right technology and operational enablers. Join this complimentary Gartner marketing webinar as a Gartner expert delves into the creation of AI-enabled marketing teams, strategies to accelerate marketing transformation, and solutions to address critical challenges in organizational design, talent, operations and technology. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Identify key opportunities and risks for CMOs as they expand the use of GenAI

• Determine the shifts CMOs must make to capitalize on GenAI’s promise

• Take the necessary steps to successfully support a GenAI-enabled transformation

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.