Digital Commerce Excellence

The winner is KFC & DEPT® for KFC's Commerce Transformation. 

Facing challenges from food aggregators affecting buying behaviors and profitability, KFC enhanced their omnichannel strategy by improving their direct online ordering experience. This aligned with their broader business strategy, focusing on online ordering and customer experience, and involved integrating technology with in-store systems for a seamless experience. Their scalable strategy aimed for consistent brand presence across countries. Judges praised KFC's digital efforts for uniting brand, customer experience, and technology under a clear strategy with executive support, creating a unique digital ecosystem that engages customers effectively and efficiently.

Watch the video to discover more!

CMOs are aggressively investing in digital commerce to drive growth, yet many struggle to position their organizations to keep pace with rapid change.

This ecommerce awards category spotlights high-performing marketing leaders and teams who set themselves apart in the field of digital commerce.

Use our proven one-page digital maturity assessment framework to:

  • Drive digital commerce growth and position your team for ecommerce awards recognition
  • Assess your current digital maturity in ecommerce
  • Set target maturity levels per pillar based on strategy and external factors

Download the Digital Maturity Assessment Framework

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

    Back

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company/Organization Information

    All fields are required.

    Optional

    Back

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Q&A with Gartner Experts on eCommerce Awards

    Gartner experts thoughtfully answer key questions about what it takes to achieve ecommerce awards, highlighting the leadership qualities most relevant for CMOs. Explore these insights to navigate the evolving digital commerce landscape with confidence.
    • Evaluate commerce initiatives against creative commerce’s three requirements: strong brand impact, multidimensional proposition and experiential engagement.
    • Develop differentiated customer-facing experiences that resonate with customers on a personal level, beyond the act of transaction.
    • Transform ways of working to unlock creative commerce, fostering a culture of creativity, innovation and agility and encouraging cross-functional collaboration.

    Digital commerce is a critical revenue driver, yet some marketing and sales teams are facing diminishing stakeholder excitement and focus. Digital commerce leaders need to reinvigorate e-commerce enthusiasm by developing innovative strategies that deliver profitable growth.

    E-commerce awards entries need to demonstrate how e-commerce and/or digital commerce efforts succeed in driving revenue. CMOs and digital marketing leaders need to be creative and establish impactful digital commerce experiences that engage customers to buy using innovative UX techniques (e.g., personalization, guided selling) and progressive technologies (e.g., composable architecture, AI, Gen AI, AR, VR) to deliver customer experiences that drive conversion and advocacy.

    The finalists and winner in this years' e-commerce awards were able to initiate real business transformation using e-commerce and digital commerce to drive revenue and future proof their business. They diversified the digital marketplace to engage customers and drive advocacy, standing out as they used digital commerce transformation to directly align with corporate objectives.