Use of AI in Driving Innovation Excellence

The 2025 winner in this category is Lenovo for their Lenovo Studio AI: Revolutionizing Content Creation with Gen AI. 

Lenovo focused on revolutionizing content creation using GenAI which supported their go-to-market strategy, boosted seller productivity, enhanced speed-to-market, and improved customer engagement, reinforcing Lenovo’s AI leadership. Judges praised Lenovo Studio AI as a standout in AI-powered marketing and sales transformation. Their proprietary GenAI platform, tailored to brand and market needs, significantly reduced content costs and timelines, empowering global teams for effective collaboration and large-scale creation. It excelled in operational scale, commercial return, and enterprise-wide behavior change.

Watch their video to learn more!

Lenovo’s award-winning Studio AI initiative showcases how genAI can revolutionize content creation, enabling faster go-to-market strategies, enhanced seller productivity, and deeper customer engagement on a global scale.

Gartner’s research, “Use Generative AI to Enhance Content and Customer Experience,” explores how organizations can leverage GenAI to streamline content development, personalize customer interactions, and drive operational excellence—while navigating new challenges and maximizing creative potential.

Download this Gartner research to:

  • Streamline and scale content creation for faster results
  • Personalize customer experiences with AI-driven insights
  • Maximize ROI while managing the risks and ethics of GenAI

Accelerate Innovation and Enhance Engagement

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    Q&A with Gartner Experts on Use of AI in Driving Innovation

    Gartner experts address some common and pressing questions on this topic that most relevant to marketing and communications leaders. Read through to navigate this ever-evolving landscape effectively.

    • Pilot GenAI in high-volume areas like content creation and asset optimization (images, copy, audio, video). 

    • Explore and implement industry-specific GenAI use cases to enhance asset creation and stakeholder experience, then expand to broader workflow support once proven.

    •Allocate budget for staff to guide, govern, and support GenAI-driven creative processes.

    Marketing and Communications leaders must balance opportunity with the tangible risks GenAI presents to protect reputation. They should take three important actions to suppress external reputational threats from GenAI:

    • Enhance social media monitoring capabilities.

    • Build owned media credibility.

    • Scenario plan for the most likely attacks.

    GenAI investments are delivering ROI through improved time efficiency, improved cost efficiency and improving capacity to produce more content and handle more business. 

     

    The 2025 Gartner CCO Spend Survey shows a 66% forecasted growth in the communications budget allocated to Gen AI over 2024, indicating significant financial commitment to this technology. 

     

    Additionally, the 2025 Gartner CMO Spend Survey revealed 59% of CMOs report insufficient budgets to execute their strategy this year, so they are relying on AI to boost productivity. 

    CMOs’ and CCO’s most sought-after benefits of generative AI (GenAI) are productivity and cost reduction, followed by enhancing the customer experience. While removing manual and mundane tasks is a win in the short term, CMOs and CCOs need to build strategic roadmaps that address how they will optimize AI now, in the midterm and for the future. 

    Specifically, they must identify and plan for how marketing and communications will leverage customer data, empower employees and govern the work to harness the innovation and ROI that GenAI can bring. Without a roadmap for differentiation, most brands will arrive at the same end. Gartner has identified three stages of AI implementation at most organizations:

    •        AI as a tool 

    •        AI as an agent 

    •        AI as an influencer