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Gartner Expert
Brad Jashinsky
Director Analyst
Brad Jashinsky is a Director Analyst at Gartner supporting marketing leaders and they're in the Retail and Travel & Hospitality industries. Brad also covers loyalty programs and loyalty vendors across industries.
Brad has spent his career at the intersection of marketing and technology with over 15 years of experience in digital marketing. He has driven successful business results by creating and executing industry-leading digital marketing strategies for companies in the consumer electronics, enterprise technology, entertainment, travel and hospitality industries.
He has led the development of apps, advertising strategies, social media campaigns, and website optimizations that have generated hundreds of millions of dollars. As a Gartner analyst, Brad helps marketing leaders achieve their strategic objectives and improve their digital businesses by providing actionable, objective insight into digital marketing, personalization, loyalty programs, and commerce strategies.
Previous experience
Prior to joining Gartner, Brad led Marketing and Sales for John's Incredible Pizza, one of the largest family fun center restaurant companies in California. Previous to his role at John's, Brad oversaw Advertising and Digital Marketing in North America for Razer, the world's leading lifestyle brand for gamers. Before Razer, Brad developed the digital marketing strategy for the Knott's Berry Farm hotel and theme park, one of the most visited theme parks in North America.
Professional background
John's Incredible Pizza Company, Director of Marketing and Sales, 2 years
Knott's Berry Farm, Manager, Digital Marketing, 4 years
Razer, Manager, Advertising and Digital Marketing for North America, 2 years
Areas of coverage
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Industry Marketing Strategy and Execution
Top Issues That I Help Clients Address
What are emerging marketing trends in retail and travel & hospitality?
How can my company create or refine a customer loyalty and retention program?
What are best practices for designing a digital marketing and commerce roadmap?
How do we track the impact of our digital marketing strategy to the bottom line?
How do you drive customer loyalty using best in class digital marketing strategies?