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Gartner Expert
Claudia Ratterman
Director Analyst
Claudia Ratterman is a Director Analyst for Gartner for Marketers, based in Los Angeles, CA. For the last 16 years, Claudia has been helping brands achieve business results by providing actionable, objective insight around Social Media Marketing.
Previous experience
Prior to joining Gartner, Claudia built and executed Social Media Marketing Strategies for brands such as Disney, Tide, Pampers, Olay, Amgen, Etc.
Claudia's Experience includes Social Media Marketing, Paid Social, Social Networks Marketing: (Facebook, LinkedIn, Instagram, Snapchat, Pinterest, YouTube, Twitter, TikTok, Clubhouse, etc.), Building Social Communities, Social Data Analysis, Social Media Optimization, Reporting and Storytelling, Social Content Mastery, and Social Media Management Platforms.
Professional background
Amgen, Sr. Marketing Manager, Social Media , 2 years
Procter & Gamble, Social Media Marketers, 8 years
The Walt Disney Company , Sr. Social Media Media Marketing , 3 years
Areas of coverage
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Digital Marketing Strategy and Execution
Education
MBA, Marketing, Xavier University
BA, Electronic Media, University of Cincinnati
Top Issues That I Help Clients Address
Social Media Marketing
Social Media Strategy
Paid Social Marketing
Social Media Management Tools & Technology
Social Media Content & Optimization