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Gartner Expert
Joseph Enever
Sr Director Analyst, KI Leader
Joseph Enever is a Senior Research Director covering Marketing Data and Analytics. Mr. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key issues and technologies to achieve the best possible results. He has a deep understanding of digital analytics and optimization, from both digital transformation and practitioner perspectives.
Previous experience
Mr. Enever was previously Head of Digital Analytics and Optimization for Carphone Warehouse in the U.K. Working across all functions of the business driving the data-driven, test and learn agendas. Responsible for defining the strategy and leading cross-functional teams and evolving the maturity of the capabilities.
Professional background
Carphone Warehouse, Head Of Digital Analytics and Optimisation, 8 years
Holiday Autos, Website Manager, 7 years
Lastminute.com, Group Checkout Product Manager, 3 years
Areas of coverage
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Marketing Technology
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Marketing Data and Analytics
Education
BA Interactive Multimedia
Top Issues That I Help Clients Address
How do others use analytics to gain better insight into their customers?
How do I interpret the customer data platform market and vendor landscape?
What are the pro's and con's of the different analytics toolsets for my marketing data and analytics team?
How do I approach implementing and utilizing a data layer to improve my marketing data and analytics?
How do I approach building a measurement framework for marketing analytics?