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Gartner Expert
Kassi Socha
Sr Director Analyst, KI Leader
Kassandra Socha is a Senior Director Analyst for Gartner for Marketing Leaders based in Orange County, California. She is the KI leader for the Marketing Channels and Content key initiative.
She is responsible for delivering insights on strategic website redesigns, a topic spanning across all sectors. She also works with vendors and marketers to understand trends, pitfalls and best practices in mobile marketing, as the co-author of Gartner's annual Mobile Marketing Guide.
Mrs. Socha's practitioner experience stems from the retail industry. Prior to Gartner she spent 10 years in fashion and beauty, supporting digital commerce, marketing, and social for beloved brands such as Nordstrom and Drybar. She works closely with retail marketing leaders to uncover trends, specifically in eCommerce, digital marketing, emerging tech, organizational and consumer research.
Mrs. Socha's greatest work is her three children who, along with her husband, keep her laughing, dancing, and caffeine addicted. Her most beloved title is Mom.
Previous experience
Previously focused on driving eCommerce and digital growth for B2C brands, specifically in retail and consumer goods, including both established organizations and industry disruptors.
Professional background
Drybar, Sr. Digital Marketing Manager, 3 years
Nimble for Good, PBC, Director of Omni-Channel Growth, 4 years
Nordstrom, Social Media Manager, 3 years
Areas of coverage
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Industry Marketing Strategy and Execution
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Consumers and Culture
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Marketing Channels and Content
Education
Bachelor of Arts, Managerial & Organizational Communication, Point Loma Nazarene University
Top Issues That I Help Clients Address
Where are there opportunities to improve my digital marketing performance?
How are industry peers optimizing user site experience and functionality?
How do I optimize my marketing mix based on changing shopping dynamics amongst generations?
How do I translate marketing strategy into multichannel campaign plans and execution?
How do I develop a differentiated content marketing strategy based on the right data and insights?