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Gartner Expert
Lacretia Marsh
Sr Principal, Advisory
Lacretia Marsh advises CMOs among the world's leading organizations on marketing strategy development and operational and organizational design. She analyzes client needs to provide actionable items for marketing growth and excellence. Lacretia has spent many years in the financial industry helping clients apply the right marketing resources for data-driven results.
Previous experience
Lacretia has nearly two decades of experience in the areas of retirement planning, insurance, risk management, project management, and high-net worth marketing strategies.
Professional background
GuideStone Financial Resources, Lead Marketing Strategist - Sales, Sales Manager, Client Relations Specialist, 9 years
Prospera Financial Services, Marketing Account Manager - Advisor Communications, 7 years
Areas of coverage
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Marketing Organization and Talent
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Marketing Operations
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Brand Management
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Marketing Leadership and Strategy
Education
Bachelor of Business Administration, Marketing and Management, Baylor University
Top Issues That I Help Clients Address
Marketing Operational Excellence
Marketing Organizational Design and Structure
Marketing Change Leadership / Transformation