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Gartner Expert
Lizzy Foo Kune
Distinguished VP Analyst
Lizzy Foo Kune serves as a Distinguished VP Analyst and co-leads the Gartner Futures Lab. She specializes in guiding organizations to develop and optimize customer data and technology strategies. Her research encompasses customer data management, with a particular emphasis on customer data platforms (CDPs), marketing data and analytics, and the integration of emerging technologies to enhance customer insights.
In her role, Lizzy is committed to advancing AI literacy among Chief Marketing Officers (CMOs) and their teams. She equips marketing leaders with the knowledge and frameworks necessary to navigate the rapidly evolving AI landscape, ensuring they can effectively assess, implement, and manage AI-driven solutions within their organizations. Lizzy’s thought leadership includes coverage of AI agents in marketing, examining their transformative impact on campaign automation, customer interaction, and personalization at scale.
As co-leader of the Gartner Futures Lab, Lizzy manages Gartner’s Maverick insights program and spearheads the Future of the Customer initiative. Through her expertise, she enables organizations to leverage data-driven and AI-powered approaches for improved customer engagement, operational efficiency, and strategic decision-making.
Previous experience
Before joining Gartner, Ms. Foo Kune spent a decade building and leading data and analytics functions for marketing and advertising agencies. Her work centered on translating data into measurable business outcomes, with a strong emphasis on developing integrated measurement frameworks, overseeing technology implementation and governance, and advancing analytical methodologies. Through these roles, she drove the adoption of data-driven decision-making and ensured that marketing initiatives were strategically aligned with organizational goals.
Professional background
Nina Hale / Collective Measures, Supervisor, Analytics and Data Science, 3 years
FRWD at bain & co., Senior Analyst, 2 years
MIT Media Lab, Research Assistant, 2 years
Areas of coverage
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Marketing Budgets, Data and Analytics
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Marketing and Growth Strategies
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Martech Strategy and AI Trends
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Set Your Vision for AI-Powered Marketing
Education
B.A., Wellesley College
Top Issues That I Help Clients Address
What are the best technologies for organizing and analyzing customer data?
What is a customer data platform, and how does it differ from other marketing and enterprise technologies?
What steps should CMOs take to increase their AI literacy and prepare their teams for AI-driven transformation?
How do I select and implement marketing analytics tools, service providers and technologies?
How can we leverage AI and emerging technologies to enhance our marketing analytics and customer insights?