Gartner Expert

I help marketing leaders at the world's leading organizations address their wicked problems.

What's a wicked problem?

Wicked problems are complex - because conventional methods don't help to solve them.

For instance, proving the value of something intangible, like marketing, brand, or a technology platform. Conventional wisdom says that you can use math and logic to convince people that intangible activities are worthwhile.

Another example? Convincing large groups of people to change their behavior. We think we can tell them why it's important to change, that understanding that is enough for them to change. It's not.

Some wicked problems are directly solvable, when you change how you approach the problem. Others, not so much.

I have a deep understanding of executive leadership, behavioral science, IT-marketing partnerships, and a variety of operating models.

Previous experience

Professional background