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Gartner Expert
Rachel Smith
Sr Principal Analyst
Rachel Smith is a Senior Principal Analyst covering marketing data and analytics. She focuses primarily on helping clients increase marketing analytics maturity, improve KPI selection and dashboard processes, and prove the value of marketing to the organization. In addition, she researches customer data management, including customer data platforms.
Previous experience
Prior to this role, Ms. Smith was a researcher executing on Gartner's proven methodology that identifies best practice solutions to many of today's biggest business challenges.
Areas of coverage
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Marketing Technology
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Marketing Data and Analytics
Education
B.A., Magna cum laude, International Relations, Colgate University
Top Issues That I Help Clients Address
What is a customer data platform, and how does it differ from other marketing and enterprise technologies?
How do I select the right KPIs and metrics to prove the value of my marketing organization?
How do I build or deploy a marketing dashboard or report?
How do I mature my marketing analytics function (i.e. processes, talent, organizational structure)?
How do I help our marketing organization use data to make more decisions?