Gartner CMO Spend Survey Data Snapshots: Strategic Insights for CMOs

Unlock 2025 CMO spend benchmarks and industry insights to optimize your marketing strategy

Marketing budgets remain flat at 7.7% of company revenue - stabilized at a level that may still be insufficient to meet strategic needs.

CMOs must prioritize the highest-yield opportunities and build a marketing function that can quickly retool and realign as market dynamics evolve.

Use the 2025 CMO Spend Survey Data Snapshots to:

  • Benchmark your marketing budget across major resource areas
  • Discover which marketing channels and activities other CMOs are prioritizing
  • Make informed decisions to drive growth in an era of constrained resources

Download the Snapshots

Learn how CMOs allocate budgets, optimize resources, and prioritize channels for impact.

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    Webinar: CMOs, Align Strategic Planning With Business Goals

    Join this complimentary marketing webinar to discover how CMOs can implement an outside-in strategic approach - proactively planning, sensing market shifts, and responding to competitive actions to deliver valuable insights to the C-suite.

    In this session, you will:

    • Evaluate the current state of your team’s strategic planning roles, skills, and processes
    • Identify whether your strategic planning process is more reactive or proactive
    • Pinpoint capability gaps in insight generation, scenario planning, and experimentation