Roadmap to Optimize Martech Stack for the Age of AI

Build a roadmap that aligns technology with business outcomes and accelerates growth.

In today’s AI-driven marketing landscape, your martech stack is the backbone of your strategy—but without a clear roadmap, investments can become fragmented and fail to deliver measurable impact.

Our proven framework helps CMOs diagnose gaps, prioritize high-value initiatives, and future-proof your stack for emerging technologies like GenAI.

Discover how Gartner Martech Roadmap can help marketing leaders:

  • Prioritize high-impact initiatives
  • Benchmark your stack alignment
  • Adapt your roadmap for GenAI and evolving tech trends
  • Achieve measurable results 

Download the Roadmap

Optimize your martech stack for the AI era.

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