Marketing
Today’s business environment is increasingly complex, shaped by rapid market shifts, economic uncertainty and technological innovation. As GenAI-driven demands for greater productivity and accelerated business growth intensify, CMOs face mounting pressure to design organizational structures that can withstand constant disruption and change. CMOs are inundated with C-suite expectations to drive growth, yet their influence and responsibilities are in constant flux. How can CMOs effectively design a marketing organization that thrives amid such volatility? Join this complimentary webinar as a Gartner expert will share the latest trends and strategies for reimagining the marketing organization to empower CMOs to rise above today’s relentless change and prepare for 2026 and beyond. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.
Identify the key drivers behind marketing organizational design changes with critical decisions to make before restructuring
Understand the 4 essential marketing mandates and the critical capability gaps with specific team structure examples
Prioritize developing a strategic marketing organizational plan to transform marketing into a value-creation entity
Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.
Sally Witzky
Sr Director, Analyst
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