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Gartner Expert
Amy Abatangle
VP Analyst
Amy Abatangle is a VP Analyst for Gartner for Marketers based in California. As a former CMO, she helps clients address the evolving challenges of leading high-performing teams to meet strategic priorities and business goals.
Ms. Abatangle supports Gartner's clients with insights and guidance on marketing leadership, strategy development, and operational and organizational design. She provides CMOs with best practices for developing and executing marketing strategy, enabling cross-functional collaboration to drive growth, and streamlining marketing's structure and operations to improve its efficiency and effectiveness.
Previous experience
Ms. Abatangle has more than 25 years of IT industry experience spanning Fortune 50 companies and venture-backed startups where she built and led global teams focused on go-to-market strategy, customer acquisition and retention, and digital commerce. Prior to joining Gartner, Ms. Abatangle served in chief marketing officer roles at Netdata, Ericsson Edge Gravity, and Untangle (now Arista Networks). She previously held leadership roles at organizations including Apple, Oracle and VeriSign in product, sales, operations, and general management, giving her a unique perspective on the impact of marketing across the entire customer lifecycle.
Professional background
Ericsson Edge Gravity, Chief Marketing Officer, 1 years
Netdata, Chief Marketing Officer, 1 years
Untangle, Chief Marketing Officer, 9 years
Areas of coverage
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Marketing Organization and Talent
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Marketing Operations
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Marketing Leadership and Strategy
Education
M.A., English & Comparative Literature, Columbia University in the City of New York
B.A., Rhetoric, University of Illinois at Urbana-Champaign
Top Issues That I Help Clients Address
How do I develop strategies and business models that deliver long-term growth in the face of a challenging environment?
How do I understand and develop the capabilities required to support my marketing strategy?
How do I improve operational efficiency and enhance responsiveness to business and market needs?
How do I design my marketing organization to deliver against business objectives?