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Gartner Expert
Chad Storlie
Sr Director Analyst
Mr. Chad Storlie assists clients with identifying the strategy and approach for their Customer Experience (CX) and Customer Experience Management (CXM) programs. Alongside strategic development, Mr. Storlie researches customer-centric culture, customer segmentation, customer analytics, CX scorecards, Voice of the Customer (VoC) strategy, and VoC platforms to bring about lasting and enduring CX that benefits organizations and customers alike.
Previous experience
Mr. Storlie has 20 years of experience in Customer Experience, Journey Mapping, Voice of the Customer, Marketing, CX Analytics, and Account Growth within Marketing roles in Manufacturing, Freight Transportation, Industrial Automation, Pharma, and Defense. Mr. Storlie's CX approach leverages developing and maintaining deep customer insights combined with analytics, data, and innovation to build and improve CX that delivers CX as a strategic lever to meet an organization's growth goals. Mr. Storlie's commercial focus is founded on customer insight that utilizes a broad range of CX tools to deliver customer loyalty, customer growth, and customer advocacy.
Professional background
CSL Seqirus, Director, Customer Experience, 1 years
Emerson, Director, Digital CX Strategy, 2 years
General Electric, Experienced Commercial Leadership Program, 2 years
Union Pacific & CSX (Class I Railroads), Director, Marketing & Director, CX, 17 years
United States Army, Lieutenant Colonel, Special Forces, 20 years
Areas of coverage
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Marketing Data and Analytics
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Customer Experience
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Customer Acquisition and Growth
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Customer Understanding and Marketing Execution
Education
MBA, Georgetown University, McDonough School of Business
BA, Northwestern University, History
Top Issues That I Help Clients Address
Customer Experience Strategy and CX Program Governance
Personas, Customer Journeys, CX Data Strategy, and CX Scorecards
Voice of the Customer (VoC) Strategy and VoC Platform Vendors
Marketing Data and Analytics
Customer Acquisition and Growth