Discover strategies to exceed C-suite expectations and drive marketing-led growth
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How CMOs Achieve Greater Marketing ROI
Only 34% of CEOs and CFOs are aligned with CMO about how marketing supports growth
CMO success is largely driven by performance relative to the expectations of senior executives, especially the CEO and CFO of the organization.
Download the Marketing ROI guide to explore:
- Proven strategies for CMOs to excel in their roles
- Opportunities to build stronger, more influential C-suite relationships
- Actionable insights for crafting a powerful and cohesive strategic business narrative
About Marketing ROI
Understanding and maximizing marketing ROI is crucial for Chief Marketing Officers (CMOs) aiming to demonstrate the value of their marketing efforts. However, the current state of CMO delivery against senior executive expectations is bleak.
CEOs and CFOs have high expectations of marketing, and they anticipate an ever-widening scope of marketing responsibilities. CMOs must align their marketing strategy with business goals to drive measurable returns and prove marketing's value to the C-suite in order to perform successfully in their roles and drive marketing ROI in today's competitive landscape.
Marketing ROI FAQs
What is marketing ROI?
Marketing ROI (Return on Investment) conveys the effectiveness, efficiency and return on marketing efforts to generate revenue for the business.
How can marketing leaders prove marketing ROI?
To prove marketing's ROI, CMOs should:
- Understand their internal audience: sales
- Choose the right metrics that resonate with stakeholders
- Incorporate a data storytelling approach while delivering results presentations