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Gartner Expert
Eric Schmitt
VP Analyst
Eric Schmitt has decades of experience with digital media, data-driven advertising and marketing. Areas of expertise include advertising strategy and planning, data and analytics, targeting, measurement, testing, identity resolution, privacy, attribution, data management, customer modeling and analytics, segmentation and marketing automation.
Mr. Schmitt has broad technical, analytical, and operations expertise, and experience working with CMOs and marketing leaders at some of the largest consumer and commercial brands, as well as with senior leaders at some of the largest technology, media data, and telecom industry firms.
Previous experience
In his previous organizations, Mr. Schmitt:
Led and coordinated product, sales, analytics, delivery technology, and support functions to data-enable cross-platform advertising and marketing.
Helped leading marketers, advertisers, agencies and ad sellers to implement new data-driven processes for media, digital and direct marketing.
Developed and commercialized data and software products and solutions for privacy-safe advertising automation, targeting and measurement.
Specialized in advanced TV advertising, including cable, broadcast, over-the-top and digital video.
Professional background
Acxiom, Vice President, Advanced Advertising, 2 years
Allant, Executive Vice President, 9 years
Forrester Research, Principal Analyst, 9 years
Areas of coverage
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Marketing Technology
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Marketing Data and Analytics
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Marketing Channels and Content
Education
Master of Business Administration, Entrepreneurship, Bentley College, Graduate School of Business
Bachelor of Science, Rutgers University, College of Engineering, General Honors
Top Issues That I Help Clients Address
Advertising efficiency and effectiveness
Paid media strategy, buying, targeting and measurement
Marketing and advertising data and analytics
Advertising plans and budgets
Media agency management and insourcing