- Gartner client? Log in for personalized search results.
Experts
Kate Muhl
VP Analyst
Kate Muhl is an Analyst specializing in Cultural and Consumer Insights.
Previous experience
Kate has been researching and advising on the consumer and U.S. culture for two decades.
Areas of coverage
-
Consumers and Culture
-
Brand Strategy and Activation
Education
BA in English, Carleton College
MFA in Creative Writing, Columbia University
Top Issues That I Help Clients Address
01
How and why are my target consumer segments changing and what should I do about it?
02
How is my sector changing, and how are those changes impacting my consumer segment(s)?
03
Which changes in society and culture will impact my consumer segment or sector, and how should I respond?