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Gartner Expert
Nicole Denman Greene
VP Analyst
Nicole Greene is a Vice President, Analyst at Gartner, where she empowers CMOs and executive teams to harness AI across business, innovation, and marketing strategy. With deep expertise in guiding C-suite leaders, Nicole helps organizations navigate the evolving landscape of AI—shaping strategy, optimizing processes, strengthening governance, and building future-ready talent.
Nicole is a sought-after speaker, presenting to executive audiences across industries on the impact of AI, and has led discussions with the U.S. government. Her cross-functional approach enables Gartner clients to lead confidently through disruption, with a focus on AI strategy, value realization, responsible use, ethics, data, and the impact of AI on people and culture.
Nicole focuses on how AI can support business objectives across high-impact use cases and understanding AI’s influence on content, personalization and customer experience. Her industry experience spans media and entertainment, sports, consumer packaged goods, and technology.
Nicole is the recipient of Gartner’s Analyst of the Year Award, Gartner's Strategy Enablement Award, and Gartner's Magic Quadrant Expert Award. She is also a Gartner AI Ambassador and Gartner Crew Captain.
Previous experience
She previously held strategy, content, digital experience, and social marketing roles for over 15 years at organizations including Disney and ESPN Media Networks, Viacom, Epsilon and The United States Tennis Association (U.S. Open). Her work focused on how emerging technology, including AI, and changing consumer behaviors drive the need for brands to adapt strategy, creative, process and measurement. The importance of brand trust, differentiation and responsible use of technology continues to be reflected in her research at Gartner.
Professional background
Disney and ESPN Media Networks, Marketing Representative, Client Investment Analyst, Production Assistant, 5 years
Epsilon, Director, Digital, CRM and E-commerce, 3 years
Gartner, Director, Digital and Content Product Marketing, 2 years
The United States Tennis Association, Strategist, Marketing and Development, 6 years
Areas of coverage
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Marketing Technology
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Marketing Channels and Content
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Marketing Leadership and Strategy
Education
B.A., Journalism and Mass Communication, University of North Carolina, Chapel Hill
Top Issues That I Help Clients Address
How do I develop my strategic approach to AI and work with the c-suite to focus on my company's business objectives?
How do I prioritize my AI use cases and build trust with customers and consumers?
What are the key ethical, responsible use and risk mitigation considerations for marketers in terms of AI?
How do I implement a customer-centric content strategy to meet changing consumer expectations?
How do I develop capabilities, processes and governance to support content and personalization at scale?