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Gartner Expert
Rick LaFond
VP, Team Manager
Rick LaFond is a VP, Team Manager in Gartner's Marketing & Communications practice, based in Baltimore, MD. He leads a team of researchers who develop thought-leading research related to marketing channels & content, brand management, B2B customer acquisition & growth, customer experience and digital commerce.
He has worked with Gartner for 12 years. Prior to his current role, Rick was an analyst supporting Gartner's clients with insights and guidance on various marketing topics, including B2B buyer insights, demand generation and marketing in the manufacturing industry.
Previous experience
In his previous role, Rick worked as an Account Manager for Limelight Strategic Communications.
Professional background
CEB, Account Manager, 3 years
Limelight Strategic Communications, Account Manager, 1 years
Areas of coverage
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Customer Acquisition and Growth
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Industry Marketing Strategy and Execution
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Marketing Channels and Content
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Market Positioning and Differentiation
Education
B.A., Communication, University of Maryland College Park
Top Issues That I Help Clients Address
Building and optimizing B2B demand generation and sales enablement capabilities
Adapting buying experience to keep pace with evolving B2B buyer behaviors
Maximizing lead pipeline productivity
Developing a high-value B2B website experience
Identifying marketing best practices within the manufacturing industry