Gartner helped The Hartford's CMO in prioritizing marketing by integrating technology with the human touch to enhance customer experience.
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Client Story
Aligning Marketing with Tech for Improved Customer Experience
Mission Critical Priority
The Hartford's CMO sought to place marketing front and center by aligning technology with the human touch to improve customer experience, demonstrating return on investment, and addressing challenges in financial services.
How Gartner helped
Leveraged Gartner insights to enhance customer insight strategies and developed attribution models to demonstrate marketing's impact in a non-direct selling environment.
Business impact
Shifted focus to customer experience, enhanced sales enablement, fostered leadership, prioritized high-value work, and established success metrics.
Industry
Financial Services
Revenue
$20B+
Employees
18,000+
