Gartner supported Post Office Ltd. in developing a sustainable and flexible marketing operating model.
- Gartner client? Log in for personalized search results.
Client Story
Building a Sustainable Marketing Operating Model
Mission Critical Priority
The Marketing Director of Post Office sought to develop an operating model designed to better balance supply and demand and prepare for future disruptions.
How Gartner helped
Gartner analysts reviewed the existing operating model, identified gaps, and outlined steps to address capability gaps. Additionally, Gartner research and insights helped the client understand various marketing models and capabilities suitable for their business.
Business impact
Saved time and accelerated the new operating model's implementation, as well as improved the employee net promoter score by 10 points.
Industry
Retail
Revenue
~$1.08B
Employees
3,500+
