Gartner Glossary  /  Marketing Glossary  /  B  /  Brand Identity

Brand Identity

Brand identity consists of the visible elements of a brand, such as logo, brand name and color, that represent and distinguish the brand in consumers' minds.

Recommended Content for You

Complimentary Research

Personalized Marketing Strategies for CMOs

Read Now
Complimentary Research

Develop a sustainable customer experience management program.

Read Now
Article

Use Customer-Centric Marketing to Boost Customer Experience and Loyalty

Read Now
Webinar

The Gartner 2026 Top U.S. Consumer & Cultural Trends for Marketing Leaders

Register Now
Webinar

Top Strategies for CMOs to Become a “Genius” Digital Marketing Brand

Register Now
Webinar

Strategies for CMOs to Improve Brand Health Tracking and Measurement

Register Now

Related Terms