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Paid Social
Paid social is the practice of displaying sponsored advertising content on third-party social networking platforms with the goal of targeting specific customers. Marketing leaders often use paid social to increase marketing efficiency and capture new subsets of customers.
Attend a Conference
Join Gartner experts and your peers to accelerate growth
Join CMOs and marketing executives to learn how to navigate emerging trends and challenges. From peer-led sessions to analyst one-on-ones, you'll leave ready to tackle your mission-critical priorities.
8 – 10 Jun 2026
Gartner Marketing Symposium/Xpo™
Denver, CO
