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Gartner Glossary  /  Marketing Glossary  /  S  /  Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the use of techniques to improve qualified traffic to webpages. SEO analyzes the nature and intent of searches to deliver highly relevant search results and an enhanced user experience.

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Customer Centricity
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Email Marketing
Email Marketing Tool
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