Elevate your performance through customer-centric, market-shaping strategies.
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How Market Shaping CMOs Exceed C-Suite Expectations
Companies with market-shaper CMOs are 2.6x more likely to exceed annual revenue and profit targets.
Gartner’s survey of CEOs and CFOs reveals that most marketing leaders are underperforming. Chief Marketing Officers (CMOs) must navigate expanding scope, declining budgets and difficulty showing marketing value.
Download the market shaping guide for CMOs to:
- Bridge the gap between market needs and business capabilities
- Lead innovation that drives measurable growth
- Exceed C-suite expectations with market-shaping strategies
About Market Shaping
Market shaping is becoming an essential focus for today’s Chief Marketing Officers. In a business environment defined by rapid change and increasing complexity, CMOs who embrace market shaping look beyond traditional marketing roles. They actively seek to influence market dynamics, anticipate emerging trends, and unlock new growth opportunities for their organizations.
This approach requires a blend of strategic vision, customer insight, and innovative thinking. Market-shaping CMOs work to bridge the gap between what customers want and what their organizations can deliver, ensuring that marketing is a driving force for both immediate results and long-term success. By maintaining a strong external focus and fostering collaboration across the business, these leaders help their companies stand out in competitive markets and adapt to evolving customer needs.
Adopting a market-shaping mindset empowers CMOs to elevate marketing’s impact, strengthen their influence within the C-suite, and position their organizations for sustained growth. Through proactive leadership and a commitment to continuous improvement, market-shaping CMOs transform marketing into a catalyst for enterprise-wide value.
Market Shaping FAQs
What is an example of market shaping?
An example of market shaping is when a CMO leverages deep customer and market insight, strong positioning, and innovation to influence the direction and dynamics of their market.
Who is a market shaper?
A market shaper is who proactively influences market direction by anticipating needs, driving innovation, and bridging business and customer goals.
What are the market shaping activities?
Market shaping activities include bridging gaps between market needs and business capabilities, driving product innovation, differentiating value in the marketplace, and anticipating the impact of disruptive forces.