In the noisy world of digital marketing, what can catapult a brand to "genius" status?
Suzanne Schwartz, Senior Director Analyst in the Gartner for Marketing Leaders practice, delves into the findings of our annual Genius Brands report, which benchmarks the digital marketing performance of brands across industries. This year’s report emphasizes the importance of investing in people and processes over technology, maintaining robust brand governance and prioritizing customer touchpoints. The 36 brands featured outperform their peers by leveraging data science, machine learning and generative AI to create impactful marketing.
Download Now: Digital Marketing Excellence in Action: See the Standout Performers
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Opening Thoughts
The Essence of a Genius Brand
Benchmarking Digital Performance
Investing in People and Processes Over Technology
The Importance of Robust Brand Governance
The Role of Generative AI in Marketing
Data and Analytics in Digital Marketing
Suzanne Schwartz | Sr Director Analyst
Suzanne Schwartz is a Senior Director Analyst in the Gartner for Marketing Leaders practice covering multichannel and omnichannel campaign management, orchestration, and mobile marketing. Suzanne advises on multichannel marketing strategy and execution, orchestrating campaign execution across channels, scaling marketing content across channels, analyzing cross-channel campaign performance, and mobile marketing strategy including mobile apps, SMS, push notifications, mobile messaging, and chat. Suzanne has over 12 years of global marketing experience across a range of industries including retail, eCommerce, IT, advertising, apparel, personal care, and luxury. Prior to joining Gartner, Suzanne was Head of Outbound Marketing and a Sr. Marketing Manager at Amazon where she led global marketing campaigns, launched retail marketing in Israel and Colombia, and led teams of marketers, program managers and engineers in implementing strategic marketing analytics, CRM and MarTech solutions, marketing operations, global SEM, email marketing and sales enablement, and ran cross-channel global campaigns.
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